Mission Statement:

Industry

To mobilize resources to IMPACT the creation, production, distribution, rating, and consumption of uplifting, inspirational and educational media and entertainment programming.

Community

To foster leadership by building the individual and collective self-esteem of people of color, and African Americans in particular. Utilize positive and collaborative tactics to contribute to a more unified, diverse, and inclusive society by bringing uplifting, wholesome, cultural and values based programming promoting positive and diverse images and stories to market.

Executive Director, Kelly Redmond, was recently featured in Rolling Out highlighting her commitment and passion to creating a movement to bridge race relations using the platform of media and entertainment programming.

SUPPORTED BY THE DATA:

DOVE Profitability Study 2012

“To determine how important values are with the average consumer, Dove conducted an exhaustive opinion poll gauging the public’s attitude toward entertainment. Eight million people responded by phone and online. The results are very telling.

Here is what the data reveals.

• 94% believe that offensive material in TV, Movies & the Internet is on the rise.

• 93% want to see more wholesome family entertainment made.

• If more was made, 84% said they would make an effort to watch & support it.

• 77% stated that the vast majority (75%) of today’s entertainment does not meet their expectations or reinforce the values important to them.

• 70% said that the amount of sex, violence and profanity in films bothers them.

• 76% think that [MPAA] movie ratings have gotten too lenient, and they don’t trust them. (This varies significantly from a survey by the MPAA which claims that 76% of the people they polled find the ratings somewhat to very helpful.)

What do these numbers tell us?

The stats help explain the reasons behind the results of The Dove Foundation’s Film Profitability Study of 2012. Simply put, the average movie-goer is sick of the continuous onslaught of exploding or naked body parts, glorified drug use and foul language. The answer to why so many R-rated movies are still released is an enigma that only the producers themselves can answer. It is worth noting however, that the number of R-rated films as a percentage of the whole has steadily declined since 1991.

Jeffrey Katzenberg once said, “Each of us in Hollywood has the opportunity to assume the responsibility for creating films that elevate rather than denigrate, that shed light rather than dwell in darkness, that aim for the highest common denominator rather than the lowest.”

Millions of Americans agree. If Hollywood gives the market what it wants, everybody wins!”

-Dick Rolfe CEO, The Dove Foundation

OUR METHOD . . . POSITIVE TACTICS

We only utilize positive tactics. We won’t bash the negative. We accentuate, support, and promote the positive.

OUR RESPONSE . . . ENGAGING ACTIVISM and MOBILIZING RESOURCES:

• Annual “Positive IMPACT” Day August 24^th
• Positive IMPACT Campaign
• Positive IMPACT Toolkit (Pledge, Petition, Survey)
• IMPACT Partners
• Covenant Agreement
• IMPACT ACTION Planning Teams/Meetings
• Symposiums
• Fundraisers
• Positive IMPACT Programming Repository